Electric has been developing handcrafted formulas in England since 2007. We are known as the independent ‘craft brewer’ of the international professional haircare market.
It's our mission to produce products that work for elite professionals. We take a hands on approach, sourcing all of the ingredients and materials ourselves in the UK. With that in mind, all our products have been expertly formulated by Mark Woolley and a team of leading chemists, while all our packaging is 100% recyclable.
Our award-winning products are used by some of the world's most influential stylists and in some of the most exciting salons across the world.